130 Real-Life Gamification Examples
Gamification examples are everywhere, from loyalty points to social media likes. With 130 unique examples from established brands, this comprehensive list is your key to boosting user engagement. Dive into your specific sector below and explore further!
The availability of learning materials on the internet is astounding. You can learn anything as long as you’ve got access to the internet! But one thing’s certain: learning as a process can be boring. And even if we don’t like to admit it, we often need the external push to motivate ourselves to study.
Thankfully, gamification excels at redefining education. Let’s review some successful gamification examples to see how effective this strategy can be in education.
K-12 education
#1. Classcraft
What is Classcraft good for?
Classcraft transforms the classroom into engaging and gamified realms that boost learning through a role-playing experience. This platform was designed to foster a captivating environment that motivates students to strive to improve their academic performance. Since kids these days are more digitally inclined, this is an excellent idea to make education more relatable and enjoyable.
How does Classcraft use gamification?
Classcraft intelligently combines gamification within the student’s educational framework to motivate them to study harder. It transforms the traditional classroom setting into a role-playing game. In this setting, the students can earn XP to unlock new in-game powers.
What’s excellent about Classcraft is that it is research-based, so every strategy implemented in this game will reap desirable results.
#2. Epic!
Epic! is a digital library that offers a vast selection of books, educational videos, and quizzes.
What is Epic! good for?
Epic! It makes reading and learning a fun experience for kids aged 12 and under. They do so by offering a treasure trove of books and videos, invaluable tools for parents and educators.
How does Epic! uses gamification?
Epic! employs gamification through its interactive library, where reading allows kids to earn points and badges. This platform offers quizzes to test their comprehension, which turns reading into a game-like quest for knowledge. As they read more books or watch educational videos, they can earn rewards. Then, they can use these rewards to unlock avatars and other fun items.
What is Knowre good for?
Knowre helps teachers personalise maths lessons for children. It uses fun gamification to help kids fall in love with numbers.
How does Knowre gamification work?
The gamification in Knowre helps support students from high-achievers to middle-of-the-pack learners. It adapts the curriculum to help students learn maths at their own pace.
Additionally, it provides teachers with actionable insights beyond just pass/fails so they can help students further in the classroom. Learners get direct feedback and praise rewards when they get a question right.
If not, they’re provided with a step-by-step answer on how to solve the maths problem in the future. All in all, the students are given the process – not just the answer.
As can be seen, questions are selected by the software according to their past performance to ensure they’re always adequately challenged.
#4. Scratch
Scratch is a visual programming language platform.
What is Scratch good for?
Scratch is exceptional at introducing kids from ages 8 to 16 to the world of coding and computational thinking. This approach visually engages children and encourages them to think creatively, reason systematically, and collaborate effectively.
How does Scratch use Gamification?
MIT Media Lab made it easy for kids to learn programming and computational thinking with Scratch. Using this platform, Scratchers can create interactive stories, animations, and games while learning how to code. This process makes learning to code more of a fun and creative endeavour than a mundane and boring task.
#5. Minecraft Education Edition
Minecraft Education Edition is a gamified learning with the popular kid’s game.
What is Minecraft Education Edition good for?
Minecraft Education Edition helps teachers and parents bring the game into their learning sessions. It features lesson plans and resources to create activities around Minecraft – a viral video game for young people. Teach maths, history, English and more with these tools.
How does Minecraft Education Edition gamification work?
Minecraft is a full video game already. So, as far as gamification examples go, it’s at the top. Since it’s a game, you’re reverse engineering it to teach valuable lessons. Let your students explore history with pre-built historical models.
Explain maths and concepts like volume and area with the in-game blocks. Do so much more, all while progress is tracked and students work together to complete quizzes, earn valuable items and more.
What is Read Along by Google good for?
Read Along by Google is an in-app reading buddy that listens to a child read out loud and helps them when they start to struggle. Plus, readers get rewards when they do well, encouraging them.
How does Read Along by Google’s gamification work?
The gamification elements start with instant rewards like stars and badges. These help children gain confidence when reading out loud. The app listens to them read and helps them if they stumble. It also rewards them when they read successfully.
By the same token, games like jumbled words, speed reading, and more provide interactive ways for them to expand their reading skills. Notably, the app recommends new things to read based on the progress they’ve made so far, so it’s never too overwhelming.
#7. Kahoot!
Kahoot is a gamified quiz software.
What is Kahoot good for?
Kahoot! offers gamified quiz software for learning without the high bar to entry. It’s easy for parents, companies and teachers with subscription-based learning programs that make screen time more educational.
How does Kahoot gamification work?
Kahoot! has a subscription model to access their fun and colourful quiz software. This allows families, companies and educators to follow the learner’s progression through difficulty levels.
At each stage, they earn achievements for their learning and results. Or anyone can quickly create a quiz and see fun stats during in-game play, like the top scorer and the fastest response.
What is Archy Learning good for?
Archy Learning helps teachers make fun modules with videos, quizzes and other gamified elements. The goal is to make learning more fun!
How does Archy Learning gamification work?
Archy Learning is one of many gamification examples that uses gamification mechanics in its course quizzes, educational video games, media-rich exams, and fun completion certs. It’s like a video game for the classroom.
Students can track their progress and increase their learning momentum. While teachers can oversee the learning and quickly make new modules to augment classroom sessions.
In fact, the UI of this software is more like a video game console than an eLearning programme.
What is Quizlet good for?
Quizlet provides learning tools for students. In short, they can use flashcards, in-class study games and interactive step-by-step modes to understand a range of subjects better.
How does Quizlet gamification work?
Quizlet is another learning gamification example that produces simple, effective study aids. In this app, you have Quizlet Live or Checkpoint, an in-classroom quizzing tool with fun scoring or music-timed questions and animations.
Both of these are trackable for teachers to monitor the class’s progress. Significantly, students can access step-by-step explanations for harder problems to understand them better.
It’s important to mention that teachers can make flashcards and pick from multiple study modes to use them more effectively.
Higher education
#10. Gradecraft
Gradecraft is a learning management system (LMS).
What is Gradecraft good for?
Gradecraft is an LMS designed by the University of Michigan to support their gameful teaching methods. It provides educators the tools to create gamified courses that promote an interactive and achievement-oriented learning atmosphere. This initiative fosters a stimulating learning environment where students are motivated to achieve their learning objectives.
How does Gradecraft use gamification?
Gradecraft hits a home run with its Points Planner feature, a noteworthy gamification example in higher education. This feature acts as a roadmap for students to set achievable goals as they progress in their academic journey. For those who use this platform, it’s no longer about passively trudging through the syllabus. It’s about actively charting their course until they achieve their academic goals.
#11. Top Hat
Top Hat is an interactive learning platform that recreates an engaging in-class experience in a virtual setting.
What is Top Hat good for?
With Top Hat, educators can recreate face-to-face learning and coaching environments virtually. It does all of these while ensuring the student-educator engagement remains intact, even in a digital setting. Ultimately, it allows educators to keep the learning experience engaging, interactive, and effective.
How does Top Hat use gamification?
Top Hat provides a gamified platform well-suited for higher education. It includes interactive assignments and summative assessments that test students’ learning. It also offers a content personalisation tool, enabling educators to customise their courses to deliver a dynamic learning experience.
What is Socrative good for?
This tool gamifies assessments and real-time questioning. In doing so, it promotes interactive classroom discussions and aids students in understanding complex topics through a game-like environment.
Through this platform, educators use features such as quizzes, quick questions, and space races to stimulate student learning. Ultimately, Socrative enables educators to gauge students’ understanding of the topics they’re tasked to learn.
How does Socrative use gamification?
One of the most notable gamification examples from Socrative is its space race feature. Through this space race, students can work individually or in teams to work on quizzes, racing against each other in a friendly competition. Additionally, the immediate feedback from this platform empowers students to identify areas where they need improvement.
#13. Virtonomics
Virtonomics is a higher education business gamification.
What is Virtonomics good for?
Join 1 million adult learners in this business-oriented learning community. Virtonomics is a business simulation game that cultivates the real-world skills needed in corporate work.
How does Virtonomics gamification work?
Learners complete quests, pick up tenders, compete in daily competitions and work towards diplomas to improve their business skills.
Further gamification examples in this app include gamification mechanics like awards, badges/achievements and prizes for completion.
These adult learners can track their progress towards specific business skills with progress bars related to each skill. The more skill points they get, the more skill badges they complete and the more wealth they get in-game.
Corporate training
#14. Salesforce Trailhead
Salesforce Trailhead is an interactive learning platform designed to help users improve their knowledge of Salesforce products.
What is Salesforce Trailhead good for?
Salesforce Trailhead can significantly boost your understanding and proficiency with Salesforce’s suite of products. It provides an enriching learning path through video tutorials, interactive challenges, and real-world scenarios. This platform has a hands-on approach that simultaneously teaches you skills and tests your learning.
How does Salesforce Trailhead use gamification?
Salesforce Trailhead has embraced gamification wholeheartedly to make their learning journey more engaging. As you navigate through the modules, you’re awarded badges and points that indicate your progress. The way their platform operates is a clever way to fuel motivation and retain interest in learning.
#15. Adobe Captivate
Adobe Captivate is a sophisticated e-learning authoring tool that lets users build fully responsive e-learning content.
What is Adobe Captivate good for?
Adobe Captivate is an excellent tool for crafting e-learning content that resonates well with your audience. Its user-friendly interface makes designing responsive and interactive learning materials a breeze. Captivate’s robust features enable you to create courses regardless of their simplicity or complexity.
How does Adobe Captivate use gamification?
Adobe Captivate steps up the eLearning game by providing tools that allow users to create gamified learning experiences. Using this platform, you can craft scenarios where learners can earn points, unlock levels, or receive badges as they progress. For Adobe, learning isn’t just about passively consuming information but encouraging active participation through game-like scenarios.
#16. Ribbon Hero
What is Ribbon Hero good for?
Ribbon Hero helps users to make the most of Microsoft Office in a fun and engaging way.
How does Ribbon Hero gamification work?
While you play, you get points for completing challenges related to Microsoft Office usage tasks. Also, there is a social component too. Ribbon Hero tracks your progress, and you can link it to Facebook to share your score and compete with other learners.
You get half the available points for doing the task within the tutorial and the other half when you try it again outside the game. It’s one of the few gamification examples with a multi-environment component.
#17. Talentsoft
Talentsoft is a cloud-based talent management software for employee management and continuous organisational learning.
What is Talentsoft good for?
Talentsoft is a game-changer when it comes to handling talent management. This cloud-based solution streamlines numerous HR tasks, including performance management, learning and development, and recruitment. It’s a comprehensive tool that adapts to the evolving needs of businesses, making managing a talent a less daunting task.
How does Talentsoft use gamification?
Users are encouraged to actively participate in their learning paths through game mechanics like points, badges, and leaderboards. This is one of the gamification examples where achievements are celebrated. And by doing so, promoting a culture of continuous learning and improvement within the organisation.
What is CyberStart good for?
Learn key cyber security practices with over 200 hacking simulations in this fun game. Learn how hackers infiltrate real organisations and develop your knowledge in this computer field.
How does CyberStart gamification work?
This game is all about cultivating cyber security skills through mini-games. You play as a cyber agent. Gamification mechanics include earning points through challenges, using those points to unlock tips and unlocking new levels and skills as you progress.
Players strive towards becoming a Chief Detective, and every task completed gets them one step closer (while learning in the process). Play alone or collaboratively. Likewise, see how you stack up against the other players with the global leaderboards.
Continuing education
#19. LinkedIn Learning
What is LinkedIn Learning good for?
With LinkedIn Learning, you can acquire new skills and have a platform to showcase them to a vast professional network. That’s because it seamlessly integrates with your LinkedIn profile so you can connect with potential employers and like-minded people. Ultimately, its course recommendations can help steer your learning journey in a direction aligned with your career goals.
How does LinkedIn Learning use gamification?
LinkedIn Learning exhibited gamification through achievement badges, progress trackers, and quizzes. These elements make the learning process more engaging and provide a visual representation of your accomplishments. Integrating these gamification examples encourages learners to complete courses and share their achievements within their professional network.
What is SoloLearn good for?
Want to learn how to code? SoloLearn helps you learn, create, and share programming content with other coders worldwide. It’s one of the many examples of gamification in the education space.
How does SoloLearn gamification work?
SoloLearn makes learning how to code fun. It’s a collaborative community of experts and learners. It has player challenges that give experience to the winner and a feedback hub that allows other coders to comment on their work.
Then, it has progression points so learners can see their course progress and achievements.
Equally important, the platform awards experience points for tasks, participating in the Q&A discussion forum and winning challenges with a leaderboard to feature the top coders. Quizzes help test the coder’s skill and ensure they advance their knowledge.
#21. Khan Academy
Khan Academy is a gamified educational app that allows you to learn anything for free, forever.
What is Khan good for?
Learn maths, science, arts, and more in a fun, engaging way for free. Plus, this academy is available in 50 languages already. That’s pretty comprehensive. This makes learning what you want (when you want) even more accessible than ever before.
How does Khan gamification work?
Khan Academy grabs learners’ attention by giving energy points for learning effort. You can get these for doing challenges, watching videos, practising problems or completing tasks. In addition, learners can earn badges. These are effective social proof and come in 5 levels spanning a range of difficulty and challenge ratings.
Next, learners can get challenge patches for finishing tutorials, course units and more. In Addition, learners can express themselves through avatars. These representations of themselves can be enhanced with earned unlocks for more evolutions of that avatar.
This lets the learners express themselves and their style while using the service. Together, Khan Academy makes very effective use of popular gamification mechanics
What is edX good for?
As a platform born out of academia, edX offers a rigorous learning experience for those seeking knowledge similar to university-level education. It provides a chance to learn from the cream of the academic crop, with courses designed by top-tier universities. Engaging with edX could help solidify your understanding of complex topics, potentially giving you an edge in your professional sphere.
How does edX use gamification?
edX utilises gamification by incorporating features like progress tracking, timed exams, and interactive problem-solving exercises in their courses. These elements are designed to boost learner engagement, thus offering a challenging yet enjoyable learning environment. The gamification strategies employed by edX aim to mimic a classroom setting. Here, learners can interact with the material and test their understanding in a structured manner.
#23. Tinycards
Tinycards is a gamified educational app for learning with flashcards.
What are Tinycards good for?
While Duolingo no longer supports Tinycards, it’s still a powerful standard for gamification examples in learning. The goal of Tinycards was to help people learn with flashcards in a fun digital way.
How does Tinycards gamification work?
Tinycards aren’t your parent’s flashcards. This app brings a fun, fresh new life to learning in this traditional way through gamification. Here, you get a progress bar so you know how far you’ve made it through your card deck.
Then you can unlock new and fun levels as you learn. Furthermore, you can earn accomplishments for each phase of learning. Overall, when combined, Tinycards makes learning with flashcards more engaging and fun.
#24. Codecademy
Codecademy is an interactive online learning platform that provides hands-on coding classes for various programming languages.
What is Codecademy good for?
Codeacademy is particularly useful if you’re looking to gain practical skills in coding. The classes are structured well so you can master your desired skills in a particular programming or scripting language.
How does Codecademy use gamification?
Codecademy utilises a system of badges and certificates awarded upon completing exercises and courses. This gamified element encourages learners to progress through modules, providing a sense of achievement and motivation to continue learning. Most importantly, the interactive lessons are structured to make learning feel like a game. It gives immediate feedback when submitting codes, which enhances the learning experience and keeps users engaged.
What is Yousician good for?
Yousician is another gamified educational app. This one helps you learn a new instrument. It’s pretty clever tech that plays background music, and a song tutorial and actively listens to your playing to help you improve.
How does Yousician gamification work?
Yousician works like any game. You start as a beginner with easy songs and as you progress and get better, you unlock harder songs. Plus, you can track this progress in the app to remind yourself how far you’ve come.
The app even listens to you play too. So it knows if you’re hitting all the tones correctly. But you don’t have to play just stock songs from the base app. You can add your music to the app to learn your favourites too.
What is Byju’s good for?
Over the years, we’ve learned memorisation is not the best way to learn. Now, with Byju’s, kids can learn maths, coding, music and more with videos, quizzes, and adaptive modules.
How does Byju’s gamification work?
Well, this app is one of the core gamification examples in education. With this learning app, students can complete tasks and earn reward points.
Not only can students challenge each other in quizzes but also in competitions.
Likewise, competition helps them work harder to progress further. (And it’s fun knowing you’re at the top of your class). All of this progress is tracked within the app and that makes it easy to share with parents and educators.
What is Brainscape good for?
Brainscape is a learning game based on spaced repetition. This technique sees you practice your weakest topics more frequently to more effectively grow your knowledge.
How does Brainscape gamification work?
Brainscape is one of our flashcard gamification examples. Initially, you can track your progress and compare yourself to global leaderboards to see how well you’re doing.
Beyond that, the software uses variable rewards to make the fixed progression marker of every 10 flashcards deliver different rewards when you get to the checkpoint.
This keeps the motivation fresh so it still stimulates your learning behaviour. As a result, the desire to progress through just 10 more cards stays strong.
Special education
#28. Otsimo
Otsimo is a dedicated learning app that provides a gamified learning experience to children with special needs.
What is Otsimo good for?
Otsimo is an educational companion for children with developmental disorders such as autism and Down syndrome. The app’s friendly interface and well-thought-out gamification elements make speech therapy and special education suitable for children with special needs.
How does Otsimo use gamification?
Otsimo harnesses the power of gamification by integrating playful elements within the learning modules. These elements include interactive games such as “Sharing Toys”, “Expressing Anger”, and “Match Emotions”, to name a few. These gamification examples are designed to sustain the learners’ interest and attention. Ultimately, they provide a comfortable learning pace that aligns with their cognitive capabilities.
#29. Gemiini Learning
Gemiini Learning is a unique platform that offers speech therapy for children with autism, down syndrome, and speech delay.
What is Gemiini Learning good for?
Gemiini Learning offers vast video resources meticulously crafted to improve language and learning capabilities for children with special needs.
How does Gemiini use gamification?
Speech therapy for children with special needs is always challenging. Because of this, Gemiini Learning uses interactive and rewarding elements within its discrete video modelling sessions. It’s a more enjoyable and less intimidating platform that improves their speaking, life, and social skills.
#30. ModMath
ModMath is an app that helps students with dyslexia and dysgraphia to do maths.
What is ModMath good for?
ModMath is an innovative solution for those with dyslexia or dysgraphia who struggle with mathematics. It transforms intimidating numerical formations and mathematical notations into something far easier to understand. It alleviates the strain of fine motor challenges, enabling students to “write” their maths problems using a keypad.
How does ModMath use gamification?
ModMath employs a gamification strategy that transforms mathematical problems into interactive challenges. The app’s interface resembles a digital notebook where students can write, organise, and solve maths problems in a readable format. This gamified approach encourages students to tackle mathematical problems with renewed vigour and a playful mindset.
What is the Rosetta Stone good for?
One of the best ways to learn a language is to immerse yourself in its cultural context. Rosetta Stone can offer you this level of immersion. This company provides learners with a well-structured curriculum that can help them build a solid foundation to start their language learning journey.
How does Rosetta Stone use gamification?
This platform employs gamification through interactive lessons and quizzes that challenge and engage the learner. Its immersive style provides a game-like experience where users can earn points, advance through levels, and track progress.
#32. Duolingo
Duolingo is a gamified educational app for learning a new language.
What is Duolingo good for?
Duolingo is how the world is learning languages now. Nearly every major language is available on the app for free and it’s all on your phone. At the core, each lesson is a top gamification example. They use streaks, lives, grading and more. Overall, their goal is to make learning a new language fun and easy.
How does Duolingo gamification work?
Duolingo is one of the most popular gamification examples out there. They use game-like lessons to help learners speak, read and write the new language of their choice.
First, they have you set an XP goal for your progress. This is tracked in counters and with streaks (how regularly you log in to learn). Next, you get immersion tasks that let you translate texts for practice into a special collaborative wiki. These earn you XP too.
Furthermore, you can connect with friends and other learners to compete, follow leaderboards and achieve rank based on your progress. Plus, as you get XP in a language you earn “lingots.” These are virtual coins you can spend in a virtual shop to get power-ups to save your score if you miss a day or outfit your avatar in fun styles.
Lastly, you also get lives. If you fail a lesson, you lose a life. If you run out then there’s a timer before you can try again. In short, Duolingo is effective at driving user uptake, daily learning habits and overall engagement.
#33. Memrise
Memrise is a gamified educational app to learn a language through locals.
What is Memrise good for?
Memrise helps you learn a new language through fun gamification mechanics and engagement tools to keep you logging in and learning. Learn a wide range of languages or art, history and maths through videos of native speakers & experts.
How does Memrise gamification work?
Gamification in Memrise starts with daily streaks. For every lesson you complete, a daily streak is calculated. Plus, you can see your level and progress bar go up with each activity. This lets you keep track of your learning journey.
Significantly, the leaderboard helps you compare your progress to others so you can keep pushing yourself. As a result, these elements combine to make learning on Memrise more sticky and entertaining
#34. Clozemaster
Clozemaster is a unique language-learning app that provides sentence-based language learning.
What is Clozemaster good for?
Clozemaster helps those wishing to expand their vocabulary and understand the practical use of words within a sentence. It’s also suitable for learners who’ve mastered the basics and want to build upon their existing knowledge.
How does Clozemaster use gamification?
The app incorporates gaming elements like scoring points, advancing through levels, and competitions to make vocabulary learning an exciting challenge. The game-based environment is not just fun but is designed to reinforce learning through repetition and engagement.
#35. Babbel
Babbel is a user-friendly language-learning app.
What is Babbel good for?
Babbel’s practical approach to language learning emphasises real-world conversational skills. This level of focus prepares learners to use their newly acquired language skills in real-life situations. Additionally, the app’s review feature ensures learners can revise and solidify their understanding for long-term retention.
How does Babbel use gamification?
Babbel’s gamification examples are found in its interactive dialogues and review sessions. Whenever learners complete lessons and achieve milestones, they can track how far they’ve come and stay motivated. Moreover, this app also employs a spaced repetition system. While it’s not a game, it’s a technique used in gamified learning environments to ensure long-term retention of the material.
Financial Gamification
Financial management will always be challenging, regardless of whether you’re dealing with personal or commercial finances. Often, people require a jolt of motivation to keep them moving toward their savings or investment goals. This is one of the reasons why the gamification examples below experienced huge success: they’ve gamified how people manage their money.
#36. Oportun
Previously known as Digit, Oportun is an AI-powered digital banking platform that helps people manage their financial health.
What is Oportun good for?
Opportun is an ideal platform for individuals who find saving money a chore. It makes things easier by automating the saving process while keeping it engaging and rewarding through gamified elements.
How does Oportun use gamification?
Oportun employs algorithms to analyse their user’s spending habits and automatically transfers small amounts of money to savings. This happens while incorporating gamified features to celebrate financial milestones. It offers features like “savings bonuses”, where additional funds are deposited based on your average daily balance over three months.
What is Revolut good for?
Revolut is advertised as the all-in-one super app where you can manage your finances – all in one platform. It lets you set up and manage an online account to execute payments and international purchases. It allows you to carry out a variety of transactions, including transfers and payments.
How does Revolut use gamification?
To make its initial retention rates desirable, Revolut made the signup process less tedious and more enjoyable. It incorporated registration videos in its onboarding process, which was integrated with a progress bar. Some other gamification examples from Revolut include the Revolut University Race, which targets university students through leaderboards. In this initiative, winners are rewarded with a free premium account.
What is the BBVA good for?
This Spanish bank wanted a gamified way to promote its online banking offering to over 66 million customers.
How does BBVA game gamification work?
With the web app, account holders get points for watching learning videos about online banking. As they learn more, they can turn in these points for movie rentals, song downloads or buy into prize draws.
Ultimately, it’s incentivising customers to educate themselves on important topics like paying taxes online, using the mobile app or doing banking transitions like moving money from one account to another. To sum up, customer retention at the bank was improved.
#39. SmartyPig
SmartyPig – gamified savings app.
What is SmartyPig good for?
SmartyPig is a goal-based savings app. Users can hit their financial targets with progress bars and other gamification elements. This makes SmartyPig one of the great banking gamification examples.
How does SmartyPig gamification work?
First, you set goals for your savings. Maybe you want a new car, holiday or appliance for your home.
SmartyPig lets you configure all these savings targets and tracks your progress towards your goal savings with a cute pig-shaped monitor. This is the core gamification mechanic.
Every time you add money to your goal (no matter how small the amount) you’ll see the percentage to target increase. This helps people remember that even small amounts tucked away can be valuable.
What is the Emirates NBD fitness app good for?
The first of its kind on the Apple Watch, active account holders could earn better savings rates by keeping fit.
How does Emirates NBD fitness app gamification work?
This app worked with a special account on the bank’s mobile app.
You’d sync your watch with the app and hit fitness goals via step count. For 12k steps, you’d unlock a 2% interest rate.
With gamification elements like progress tracking and achievement logging, participants could see how close they are to unlocking rewards. Overall, this increased their savings by $4.37 million, as well as the fitness levels of the brand’s customers.
#41. PNC Bank’s Punch the Pig
What is PNC Bank’s Punch the Pig good for?
Banks want to engage customers to reach their savings goals, and PNC is no different. With their virtual wallet, clients can move, save, and segment funds.
How does PNC Bank’s Punch the Pig gamification work?
This little minigame is meant to trigger the account holders’ saving instinct. Punch the Pig is a micro-saving feature. When clients are logged into online banking, they can see a little piggy bank.
If they tap or ‘punch’ that pig, they can move money into their savings account.
The core gamification element here is a little progress bar that spikes when these savings are added. This fun little feature triggers a financially smart behaviour and provides instant satisfaction as the money goes into the pig.
It’s one of the more simplistic but effective gamification examples on this list.
What is Moven good for?
Moven is ideal for people seeking a more interactive and engaging method to manage their daily finances.
How does Moven use gamification?
Moven uses its proprietary gamification and behavioural design to make its app adapt intuitively to the user’s behaviour. This means you get tailored recommendations based on your payments, transactions, and money transfers, to name a few.
Additionally, their gamified system enables you to target a “financial score”. The better you get at saving and managing your funds, the higher your financial score will become.
#43. Extraco Bank’s account conversion app
Extraco bank’s conversion app – gamified account management.
What is Extraco Bank’s account conversion app good for?
When Extraco Bank disabled free checking for its 145k customers, they needed a way to smooth the transition. So, they made a gamified account conversion app to do this.
How does Extraco Bank’s account conversion app gamification work?
The app used game mechanics to share the benefits of making the switch to bonus banking.
Through Q&A and accessible tooltips, the bank was able to personalise the switch to each customer’s unique use case. This included the way they’d reduce fees with changes to how they pay or receive money.
Overall, the app helped customers understand how their spending habits could prevent any new fees without all the long printed letters banks usually use.
#44. SavingsQuest
SavingsQuest transforms saving money into an exciting adventure, making financial responsibility engaging.
What is SavingsQuest good for?
SavingsQuest is an award-winning example of how promoting financial literacy should be. It’s ideal for encouraging its users to save, especially the younger demographics who find gaming elements more relatable and motivating.
How does SavingsQuest use gamification?
Commonwealth meticulously designed SavingsQuest with narrative-driven gameplay, challenges, and rewards. While playing this game, you’ll go through various scenarios to impart a specific financial decision. As users make wise decisions within the game, they’re rewarded with virtual coins, XP, and badges.
#45. Investorville from Commonwealth Bank of Australia
Investorville from Commonwealth Bank of Australia – gamified educational investment tool.
What is Investorville from CommBank of Australia good for?
This tool from CommBank helps players understand what it’s like to purchase and own a property. It’s meant to educate consumers on what buying a home is like.
How does Investorville from CommBank of Australia gamification work?
This is like a video game. First, players can try out getting a mortgage. Then, they can try to renovate the property. Plus, they need to remember to pay the property taxes.
All the while, real-time progress monitors tell them how well they’re doing. In the final analysis, they can see the impact of these financial decisions in real-time and extrapolate from this how well they’d do in the real-world property market.
#46. Tinkoff
Tinkoff is a Russian online financial services company
What is Tinkoff good for?
Tinkoff allows users to manage their finances in a single platform. It’s a financial ecosystem providing a comprehensive suite of financial and lifestyle services for individuals and businesses. It offers banking, savings and retirement, real estate, insurance, financial literacy, and more services.
How does Tinkoff use gamification?
Tinkoff strongly believes that gamification can enhance customer engagement and foster loyalty among its users. For this reason, they’ve integrated gamified features into their platform.One such gamification example is enabling users to set a goal and deadline when they open a savings account. Users can track their deadlines, and the app will show the monthly amount needed to meet their objectives.
#47. CIMB OctoSavers Account
CIMB OctoSavers Account- gamified banking account.
What is CIMB OctoSavers Account good for?
A digital savings account, CIMB engages account holders with rewards and rebates. These are applied instantly through challenges and tasks within the online interface.
How does CIMB OctoSavers Account gamification work?
At the pinnacle, there is the OctoChallenge. It’s one of the many gamification examples to use points and a progress tracker. But there’s also a lottery system built right into the banking interface. This lets users get rewarded for interactive missions.
Every time they complete a challenge, they get access to rewards like shopping vouchers. Users can also set and track progress towards savings goals with the programme. In brief, this gamification boosted engagement and the uptake of digital products for the bank.
#48. Twist & Win
Twist & Win – gamified credit card engagement.
What is Twist & Win good for?
This engagement campaign set out to increase transactions made with SCB (Standard Chartered Bank) credit cards.
How does Twist & Win gamification work?
Built into their mobile banking app, this campaign is one of the many examples of gamification in the financial space. Their gamified elements included an onboarding programme to quickly educate customers about the rewards.
Then, in real-time, each transaction was assessed and randomly assigned a cashback reward. When this happened, the user would see a fun instant-feedback animation of a gumball machine. They could then twist the digital knob and get rewards.
As a result of this campaign, the bank saw more spending and usage during the period. This was in addition to ongoing and longer-term gamified goal-setting and progress tracking initiatives from the bank.
#49. Monobank (Ukraine)
Monobank (Ukraine) – character-based gamification for banking.
What is Monobank gamification good for?
This digital bank uses various gamification elements like cute cat mascots and cashback incentives to make interacting with their online services more fun.
How does Monobank gamification work?
First, everyday transactions feel more like a game. Want to move money? Shake your phone. Use your card more?
Get instant-reward cashback credited to your account.
Users see how close they are to redeeming these rewards and feel compelled to collect more as a result. They can also earn fun badges for using their card in different locations, spending on different items and saving up their cashback.
And all with a fun cat mascot. Earn points too by completing certain tasks. These points and badges can be redeemed for prizes and rewards like upgrades, gadgets and cars.
#50. Qapital
Qapital – financial management gamification.
What is Qapital good for?
This US and Swedish app enables users to reach their banking goals. Based on behavioural psychology, users get a leg up with their savings efforts through tips and tools.
How does Qapital gamification work?
Great gamification examples include the Goals & Rules section highlighted through visualisation. You choose a goal and emphasise it with pictures like a holiday or a new car.
Team up with other account holders in a ‘Shared Goals’ financial game. Work together to save for a house or college degree and see the progress bars shoot up.
But it’s not just about saving. The app also encourages healthy spending by showing you how much you need to save, hold for expenses, and can afford to splurge.
Overall, the app provides a fun and fulfilling way to look at your finances.
What is Mint good for?
Mint is a great way to manage your finances online with fun and interactive tools.
How does Mint gamification work?
First, set your financial goals and see your progress towards them. Keep an eye on your expenses, credit scores and investments for a clearer picture of your financial health.
Spending too much? Gamified tools help you understand where your money is going, when bills are due or if you’ve been hit with fees.
Everything is displayed in a crisp, clear and easy-to-understand interface that rewards users for educating themselves & reaching their money goals.
#52. PayPerks
PayPerks – gamified financial education.
What is PayPerks good for?
This educational SaaS platform helps you learn financial stewardship, safety & security principles, and more.
How does PayPerks gamification work?
Created in 2010, this platform helps cardholders understand finance better with gamified examples. First, there are visual aids to help them learn financial topics.
When they do, quizzes to test their knowledge. And as they progress, they get rewards for usage and can participate in a prize draw each month.
As they rack up points by completing activities & using their cards, they can earn more rewards and prize draw entries for cash giveaways.
n conclusion, this gamified platform helps educate customers and positively change their real-world money behaviour.
Click here to check our gamification in banking and financial services infographic.
Insurance education through gamification
Insurance is a tricky terrain, especially for individuals who barely know about it. Knowledge on this topic can result in costly mistakes. Thankfully, gamification is here to save the day, and the gamification examples below testify to the strategy’s effectiveness.
#53. Aviva
Aviva is a prominent insurance company in the U.K.
What is Aviva good for?
Aviva offers comprehensive insurance solutions catering to various needs, including life, general, and health insurance. They strive to simplify the insurance process to ensure it’s more accessible and less intimidating.
How does Aviva use gamification?
Aviva has effectively used gamification through the Drive app to encourage safe driving habits for their customers. It monitors your driving behaviour, such as acceleration, braking and cornering. Once you reach 200 miles, it generates an individual score based on how you drive and earn points. Then, you can redeem these points as discounts to save on your Aviva insurance premium.
#54. Tryg
Tryg is a Danish insurance company.
What is Tryg good for?
Many people know Tryg as a reliable provider of insurance premiums such as home, auto, and personal insurance. The company also has a strong focus on customer satisfaction and engagement,
How does Tryg use gamification?
Since Tryg needed more warm leads, they’ve decided to leverage gamification to snag some quality leads. One of their gamification initiatives was a dental health quiz. It covered questions like “Which acidic food is more damaging to your teeth”? Their approach is a clever idea because it wasn’t just a quiz. It was a two-pronged approach to generate leads and highlight their dental insurance offerings. Here’s the best part: those who participated in the quiz got a chance to win an electric toothbrush!
#55. Progressive
Progressive is a well-established U.S. insurance company offering numerous insurance services.
What is Progressive good for?
Progressive provides extensive insurance solutions, such as auto, home, and commercial insurance. They went the extra mile to ensure customers could get quotes, process claims, and manage their policies online smoothly. This innovative approach extends beyond traditional insurance offerings, making sure insurance is more accessible and manageable to its clients.
How does Progressive use gamification?
Progressive released their Snapshot app to reward good driving behaviour and make insurance more interactive and personal. It works by monitoring your driving habits, including hard brakes, rapid accelerations, and the time of the day you drive. Ultimately, you earn discounts on your insurance premiums based on their collected driving data.
Rehabilitation
The rehabilitation sector is also starting to catch up with the benefits of gamification. Recovering from addiction will always be challenging, especially if we don’t have access to professional help. That’s why these companies used successful gamification examples to help those needing assistance with their specific recovery needs.
#56. Eye Workout: Eyesight Exercise
Eye Workout: Eyesight Exercise is a gamified eye trainer.
What is Eye-Workout good for?
Eye Workout is an eye trainer designed to boost your eyesight and relieve eye strain. It’s an app that looks to improve your eyes and prevent loss of eyesight in later life through the relax, improve and prevent programmes.
How does Eye Workout: Eyesight Exercise gamification work?
The gamification mechanics are plentiful. In detail, you get voice-over instructions to help you progress through the exercises. These are combined with tips for success. Then, when you complete a module, you can track your progress.
This is also stored as week and lifetime statistics for your long-term progression. You will be excited to earn achievements for keeping the daily programme ongoing. It’s one of the few examples of gamification for the eye care sector.
#57. SoberGrid
SoberGrid is a mobile app for individuals recovering from substance abuse.
What is SoberGrid good for?
Using SoberGrid has been a turning point for many people on the road to recovery. This app connects individuals with others striving to maintain sobriety, thus allowing them to form a strong support network. Aside from peer support, it offers learning materials to help those in need to stay sober.
How does SoberGrid use gamification?
SoberGrid is packed with many gamified elements. For starters, it has a “Sobriety Counter” feature that tracks the number of days the user has remained sober. It also encourages users to engage with the community and provides rewards and recognition for active participation. Additionally, it incorporates features like Daily Check-ins and Quests to encourage daily engagement in recovery.
#58. Omada Joint & Muscle Health
Omada Joint & Muscle Health is a gamified pain management.
What is Omada Joint & Muscle Health good for?
This programme helps you to prevent and treat pain by building strength and flexibility or managing injuries at home from your phone. Get a personal care plan, regular support, daily routine and tips. Video chat with a real licensed physical therapist if you need to.
How does Omada Joint & Muscle Health gamification work?
This app works to help you track your daily activities and goals through gamification.
Progress bars show how far you’ve come and what you have left to complete. So, you can look back historically to evaluate your progress and request programme updates as your condition improves.
#59. Prehab
Prehab is a gamified physical therapy app.
What is Prehab good for?
Prehab uses physical therapy workouts to teach fitness lifestyles: access workouts, PTs and tips with just a few taps. The goal of Prehab is to help you build good habits and maintain them for life.
How does Prehab gamification work?
Users all get access to tiered programs. These are sorted by difficulty level and provide training guides and videos to ensure you work out properly and without injury.
Gamification is done through workout logging and exercise performance tracking. These are logged so you can see how you’re keeping to a routine and what workouts are working for you.
#60. Quitzilla
Quitzilla is a motivational app for breaking bad habits.
What is Quitzilla good for?
Many users have utilised Quitzilla to break free from their bad habits and addictions. The app’s ability to track multiple habits simultaneously offers users a structured way to monitor their progress. It also has a customisation feature that enables them to tailor the app to their recovery journey.
How does Quitzilla use gamification?
Recovery apps like Quitzilla are filled with gamification examples, such as their reward system. This incentivises users for every milestone they reach in their journey towards breaking free from bad habits. This not only makes the process engaging but also provides a much-needed sense of achievement and motivation to progress further.
#61. Turn
Turn is a science-backed app for overcoming chemical dependency.
What is Turn good for?
The Turn app is a stepping stone for many people towards a life free from the grips of substance abuse. It allows users to explore vulnerabilities and strengths, which can help them craft a unique recovery plan.
How does Turn use gamification?
One of the most notable gamification examples from the Turn app is its Awards feature. Users are awarded coins, badges, avatars, and level statuses for their progress in the recovery journey. This kind of approach celebrates every small victory, which makes the journey towards sobriety interactive and much more personal.
Mental Wellness
The healthcare sector has also found value in gamification and how it makes health management less tedious and more rewarding. By using this strategy, many healthcare providers worldwide have improved their services and their clients’ health.
Let’s discover how this industry found innovation through the successful gamification examples below.
#62. Headspace
Headspace is a mental health digital platform.
What is Headspace good for?
Headspace offers guided meditations and mindfulness exercises to help alleviate stress and anxiety. It provides a pathway to a calmer mind and a more balanced life wherever you are in your mindfulness journey.
How does Headspace use gamification?
Headspace motivates users to meditate daily by awarding them badges for daily meditation streaks. It also tracks their progress and offers personalised suggestions for new meditation content based on their needs and preferences. Additionally, it has social features that allow users to compete with friends to see who can meditate the most.
#63. Moodfit
Moodfit is a gamified mood trainer.
What is Moodfit good for?
Here’s the perfect app to help you to lift and understand your feelings. This includes low moods like depression, anxiety or intense stress.
How does Moodfit gamification work?
This app is full of gamification examples. Initially, you pick a goal and the app puts you into a programme. During your programme, track your daily progress and get visual insights into how you’re doing with actionable exercises that can help train you to move out of periods of low mood.
Also, the app reminds you about your mood goals so you never get too far behind, even if you miss a session. The personalised reports help you make connections and understand any patterns in your thinking.
#64. Happify
Happify is a scientific mental health app.
What is Happify good for?
This app uses science-based activities and games to help you overcome negative thoughts and improve happiness while minimising stress. It’s based on Ivy League research.
How does Happify gamification work?
Happify is divided into tracks. Pick one of the 30 tracks to address your well-being needs. All you need to do is to complete the tasks to see your progress. Check out how fun is to compare that to other users in the app.
Consequently, see where you might need to improve. Developed based on data from scientists at Stanford, Harvard, and Penn, this app helps you to hone coping skills and create new, healthy cognitive habits.
Preventative care and health maintenance
#65. Lifesaver
Lifesaver is a gamification for first aid.
What is Lifesaver good for?
What game could be more important than one which can save someone’s life? If you find someone suffering from choking or cardiac arrest, Lifesaver could help you know what to do.
How does Lifesaver gamification work?
The gamification examples in Lifesaver use game elements focused on creating the tension and time limits you’d face in a real-world crisis scenario. Furthermore, as you progress, you’ll complete each simulation and unlock new levels. Each level you unlock teaches you more lifesaving skills.
Each task you do can be reviewed to see where you were too slow or didn’t apply the right techniques. In like manner, you can share progress with other learners on social media and compete with each other to get the best outcomes.
#66. Mango Health
Mango Health is a gamified patient engagement app.
What is Mango Health good for?
Mango Health motivates patients to take their medications on time, track & manage pain, understand their drug mix and educate them on possible interactions.
How does Mango Health gamification work?
Mango Health is a patient engagement app with good gamification examples. First, patients can earn points when they keep to their medication schedule and prescribed daily health habits.
When they do this consistently over time, they can get gift cards for shopping or make donations to their favourite charity. Plus, the app can integrate with other programmes like email or SMS to improve its features.
This allows for more notifications and helps users remember to use the app.
#67. BreatheSmart App
Breathe Smart App is a gamified app for asthma and COPD inhalers.
What is the BreatheSmart App good for?
Young people must manage their asthma symptoms to maintain a high quality of life. In steps, BreatheSmart helps people track their medication & inhaler use for fewer asthma or COPD flare-ups.
How does BreatheSmart App gamification work?
BreatheSmart provides gamification examples for the COPD space. With the interface that helps patients track their lung functions, including peak flow, FEV1 and some other critical clinical metrics; gamification mechanics are leveraged to ensure uptake.
They get push reminders when they need to track their symptoms, conditions and triggers. This is all tracked under a fun hero character with rewards points to earn every time they keep to their treatment plan.
What is mySugr good for?
This diabetes management app will record your blood glucose levels, food, exercise, medication and other lifestyle factors. You can share your progress with your GP and calculate insulin doses in the app.
How does mySugr gamification work?
One of the impactful gamification examples to help people keep on top of their diabetes it features a monster to defeat.
The little monster is named and tamed by the player each day. This is a very exciting gamification mechanic. When you stay in range and keep up your activity, you tame the creature.
It’s a physical representation of keeping control of your diabetes so it doesn’t ruin your day. Get progress towards the taming goal with every activity you complete.
#69. DIDGET Blood Glucose Meter
DIDGET Blood Glucose Meter is a gamified diabetes support.
What is DIDGET good for?
This physical blood sugar meter from Bayer plugs into a Nintendo DS or DS™ Lite gaming system. The goal is to help kids complete consistent blood sugar testing. Now, gamify their real life to ensure their medical health.
How does DIDGET gamification work?
This meter works just like a game. For each consistent blood test, they earn points and those points translate to levels. Next, when they get levels, they make achievements. Plus, there are leaderboards with other children available where they can compete for top points, do little minigames and connect in an online space of support.
#70. CaféWell
CaféWell is a gamified lifestyle support.
What is CafeWell good for?
CafeWell is an app for complete lifestyle support across emotional, financial and physical wellbeing topics. It features programmes and expert advice to help you meet your lifestyle goals, whatever they may be.
How does CafeWell gamification work?
There are several gamification examples in the lifestyle space. But this one uses a number of mechanics. There are points to earn and leaderboards to climb.
Each challenge helps you reach your goals and you can track your completed and on-deck achievements with ease from your profile. It’s private and secure for stress-free lifestyle improvement without prying eyes.
Get the benefit from reminders and notifications to make sure you never miss a day.
What is Zero good for?
Fast more safely with the Zero app. It lets you set your fasting goals and track your mood during the day. The app is informative and creates a collaborative environment with other users.
How does Zero gamification work?
To begin with, zero helps you keep to your fast with challenges. You can invite friends to keep motivated and see how many other people are on the same fasting plan.
Suddenly, you’ll unlock achievements & milestone markers when you hit your goals. Motivation lacking? Get guidance from the in-app fitness experts. Surprisingly, fasters can enter exclusive prize draws to win real-life goodies
What is Fastic good for?
If you’ve been fasting for years or are new to the practice, this app makes it easy. Keep your diet and don’t restrict anything with this easy gamified app that helps you bring fasting into your life.
How does Fastic gamification work?
This app is a great gamification example of progress tracking. For every fasting window you manage to achieve, you will get a flame. After 6 days, you get a frosty pass in case you need to skip a day without losing your progress. Track all this including weight and water intake with reports and levels every time you hit a milestone. With Fastic, you can compete in challenges and tasks to get you moving so you’re not just sedentary while fasting.
Fitness
#73. Pedometer-Step Counter
Pedometer-Step Counter is a gamified walking app.
What is the Pedometer-Step Counter good for?
With sensors instead of GPS, track your steps in a more battery-saving way. See how many calories you’ve burned, how long you’ve walked and what distance you’ve travelled in fun graphs.
How does Pedometer Step Counter gamification work?
Pedometer step counter, lets you set daily step goals that you want to meet. When you hit those targets for two days or more, you’ll begin a walking streak. Users are encouraged to keep the streak going with fun gamified graphical elements and badges.
Instantly, get rewards for total distance or weekly steps to encourage you to keep up these healthy lifestyle changes.
#74. Fitocracy
Fitocracy is a gamified personal trainer in your pocket.
What is Fitocracy good for?
Fitocracy uses gamification to help people reach their fitness goals by providing motivation and progression-tracking.
How does Fitocracy gamification work?
Users can get customised workouts and nutrition plans to help them meet their fitness goals. Then, when they keep to the plan, they get points and badges. Also, it uses a little healthy competition through quests with friends to get people fired up and active outside.
All this without seeming too hard. This is because the app keeps your level in mind. So, it only scales up as your ability and commitment do, too. Hence, it’s never too overwhelming for even the most out-of-shape beginner.
What is Health good for?
Health by Apple is a popular iPhone and iWatch fitness app for tracking things like heart rate, sleep, activity, hydration, calories and your menstrual cycle.
How does Health gamification work?
As a great gamification example, Health sees you earn shareable badges and awards for activities you log with your watch or phone. In real-time, you can see how close you are to reaching your daily step count and how you stack up to your friends.
Or you can log in and see your heart rate trends, hydration levels and more. It is also integrated with other apps like food diaries to help you get a complete picture of your overall health.
What is MyFitnessPal good for?
MyFitnessPal is a calorie and nutrition-counting app for weight management. You can scan the barcodes of your food items or search their huge database to find your meals.
How does MyFitnessPal gamification work?
One of the standout gamification examples in the fitness industry, MyFitnessPal consists of gamification mechanics like progress tracking, milestone monitoring and social sharing.
When you track calories & macros and log your activities with MyFitnessPal, this is all stored against your goals. If you’re within targets, you get a fun feed notification about your accomplishments that you can share with others.
Also, engagement is encouraged through the use of timed and triggered push notifications to keep you on track.
#77. Nike+ Run Club
Nike+ Run Club is a targeted gamified fitness app.
What is Nike+ Run Club good for?
This fitness app from Nike motivates and engages users to hit their wellness goals with smart tracking, guided sessions, competitions and more. The goal is to help the brand’s customers increase their fitness levels.
How does Nike+ Run Club gamification work?
The app uses gamification examples like leaderboards, challenges, trophies and badges to motivate users by giving them positive reinforcement.
In the same way, you can track your scores against famous athletes from around the world to tap into the competitive juices in all of us. Furthermore, Nike provides tips, training plans and personal gains trackers to keep you progressing towards your goals.
What is Vivofit Jr good for?
This swim-friendly, fashionable children’s wearable keeps kids active and provides fun app-enabled adventures. Parents can tap in, too. They can assign rewards and chores, all while monitoring activity.
How does Vivofit Jr gamification work?
The wearable market has several gamification examples. But this one is aimed at kids. First, it tracks their progress towards agreed rewards for tasks like chores, steps, sleep and activity.
Kids earn coins for each completed task and they can turn those tokens in for rewards that their parent’s set. The wearable syncs with apps on the parent’s and kids’ phones for fun daily challenges and daily & weekly reports.
The travel and hospitality industry is about providing guests and travellers with top-quality experiences. And what better way to achieve this than by making things enjoyable through gamification? Many companies in this industry have successfully used this strategy, as seen in the gamification examples below.
Loyalty Program
#79. Marriott
Marriott is a global hospitality company that operates hotels and related lodging facilities.
What is Marriott good for?
Marriott offers a vast range of lodging options, ranging from luxury resorts to budget-friendly hotels. They cater to a myriad of travellers’ preferences and budgets. It’s also known for its consistent quality and services across the globe.
How does Marriott use gamification?
Marriott Bonvoy is Marriott’s loyalty programme that allows members to accumulate points and earn achievement badges. It also has a tiered membership level where you can enjoy increasing benefits as you go higher. This gamification example enhanced their customer loyalty, incentivised repeat booking, and encouraged engagement with Marriott’s brand across various digital platforms.
#80. Airbnb
Airbnb is a community-driven platform that allows individuals to list, discover, and book accommodations.
What is AirBnB good for?
AirBnB empowers its users to live like a local wherever they travel. They offer unique accommodations and experiences, from treehouses to cooking classes with local chefs. Ultimately, it provides a more personalised and authentic travel experience than traditional hotels.
How does AirBnB use gamification?
Airbnb has both implicit and explicit gamification strategies, which are responsible for the successful company that it is today.
For starters, they’ve leveraged one of the eight core drives of gamification: Epic Calling and meaning. Travellers usually pick AirBnB because it aligns with the sharing economy movement that promotes tourism for the benefit of the locals.
Additionally, it is smartly designed to showcase social proof, as evident in elements like the “Superhost Badge”. This badge is only given to hosts who have consistently gained impressive reviews and guest experiences.
#81. JetBlue
JetBlue is a major US-based low-cost airline.
What is JetBlue good for?
JetBlue is a breath of fresh air in the world of budget-friendly airlines. It’s widely known for exceptional customer service, comfortable seating, and in-flight amenities usually reserved for pricier airlines.
How does JetBlue use gamification?
Through the TrueBlue loyalty program, JetBlue allows members to earn points for flights. Members enjoy tiered benefits like free flights and priority boarding based on their point accumulation. These elements greatly encourage frequent flyers to fly more with JetBlue to earn more rewards.
Loyalty Programs
#82. Sephora
Sephora is a multinational retailer of beauty products
What is Sephora good for?
Sephora offers a vast selection of beauty products. Aside from multitudes of brands, it also provides personalised recommendations and tutorials. Because of this, many customers find it easier to choose the product that suits their needs. The inclusive environment and the expert advice make shopping at Sephora a delightful experience.
How does Sephora use gamification?
Sephora offers a Beauty Insider Programme where customers can advance through different membership levels based on their spending. Each level has perks and exclusive rewards, encouraging customers to purchase more to reach the next tier. This system successfully enhances customer loyalty and encourages repeat purchases.
#83. eBay
eBay is an online marketplace that hosts various goods for auction or direct sale.
What is eBay good for?
Whether you’re looking to buy or sell something, eBay is a vast marketplace. There’s a direct sale option catered to those who prefer a quick and predictable purchase. Additionally, it has an auction feature that allows for the thrill of finding a bargain.
How does eBay use gamification?
Since eBay is a marketplace, they heavily rely on the performance of their sellers. Because of this, they’ve employed the eBay Star rating system. This system gives the sellers different-coloured stars depending on their feedback rating. Those who’ve accumulated rating points of around 1,000,000+ points get to have the Silver Shooting Star. These stars are social proof that reflects their trustworthiness and reliability, which attracts more customers in the long run.
#84. McDonald’s
McDonald’s is a globally recognised fast-food chain.
What is McDonald’s good for?
Many people worldwide consider McDonald’s the go-to fast food for familiar, quick, and satisfying meals. Their menu’s variety also ensures that you can find something to satisfy your cravings. Additionally, their consistent food quality across locations provides a reliable dining experience for anyone hungry.
How does McDonald’s use gamification?
McDonald’s Monopoly is a masterclass when it comes to gamification. By purchasing certain items, customers receive Monopoly game pieces with the chance to win prizes. These prizes can be anywhere from free food to cars or vacations. This successful promotion gamifies their customers’ dining experience, resulting in more repeat visits, increased customer engagement, and more profit.
#85. Verizon
Verizon is a leading global communications company.
What is Verizon good for?
With Verizon’s expansive network coverage and reliable services, users can stay connected with anyone, anywhere. Some of their services include phone, wireless, internet, and TV services.
How does Verizon use gamification?
The Verizon Up programme allows customers to earn rewards for every payment they make. Aside from this, they’ve also gamified many aspects of the business, including their website. Moreover, you can earn points whenever you participate in events, play games, share content, or even upload your own
#86. AT&T
AT&T is a multinational conglomerate specialising in telecommunications, technology, and media.
What is AT&T good for?
AT&T boasts reliable network coverage to stay connected to your friends, loved ones, and colleagues. They can also give you the best deals with your choice of unlimited plan, which is something its competitors don’t offer.
Best deals with your choice of unlimited plans
How does AT&T use gamification?
AT&T released their official app called the Thanks app, where you can redeem rewards using the points you’ve earned. This reward system incentivises using their services and improves the company’s user engagement simultaneously.
#87. T-Mobile
T-Mobile is a renowned telecommunications company known for its wireless network services.
What is T-Mobile good for?
T-Mobile’s competitive pricing and impressive network speed make it an attractive choice for cost-conscious businesses. It offers a variety of plans and services that cater to businesses, ensuring you’re paying only for what you need.
How does T-Mobile use gamification?
T-Mobile launched the T-Mobile Tuesdays app that allows customers to win prizes and exclusive deals from their events. They also have a chance to win grander prizes such as smartphones and vacations.
#88. Ford
Ford manufactures and distributes automobiles worldwide.
What is Ford good for?
Ford can be your go-to option if you’re looking for an affordable vehicle with excellent fuel economy.
How does Ford use gamification?
Ford has utilised gamification in its FordPass app, which rewards users for their loyalty and engagement with the brand. Through this app, customers can earn points whenever they make purchases or opt for Ford services.
User engagement
#89. Toyota
Toyota is a global leader in automobile manufacturing.
What is Toyota good for?
Toyota is widely known for its car’s reliability and dependability. It’s pretty rare for their automotive units to mess up since they’re built with high-quality materials and masterful engineering.
How does Toyota use gamification?
Toyota Prius’s line of hybrid cars uses elements like the Eco Score to encourage users to prioritise energy-efficient driving. The Prius features an Energy Monitor screen that shows the miles driven since the last fuel fill-up. This number fluctuates based on the driver’s behaviour, which provides immediate feedback. For example, your score will decrease if you push hard on the accelerator.
#90. Audible
Audible is an online platform that offers audiobooks and podcasts.
What is Audible good for?
Audible is the go-to platform for people who love books but don’t have the time to read. It offers audiobooks that can make mundane moments like commuting, working out, or doing chores around the house more enjoyable. It has a vast selection of audiobooks and podcasts that cater to different tastes and preferences.
How does Audible use gamification?
One excellent gamification example from Audible is their “Listening Level” feature. This feature encourages listeners to listen more and, by doing so, unlock different levels based on their listening hours. The levels they can achieve include Newbie, Novice, Pro, Scholar, and Master. Additionally, they also provide badges for different kinds of listening behaviours and challenges.
#91. YouTube
YouTube is a video-sharing platform where users can watch, upload, and share their content.
What is YouTube good for?
YouTube is the first website many people search for when they want to watch videos. It’s a platform where viewers can learn a new skill, get entertained, or even discover a supportive environment. More importantly, anyone can become both a consumer and a creator.
How does YouTube use gamification?
The company and its YouTubers have been using gamification for quite some time now. One such gamification example from the company itself was the Creator Awards to recognise the efforts of the top-performing channels. For creators, gamification tactics like offering rewards or setting up challenges can enrich subscribers’ interaction with the channel.
#92. Insider
Insider is a reputable American news website.
What is Insider good for?
Insider is a news source on various topics, including business, life, celebrity, and technology. Its stories on various walks of life get you up to speed on the things and topics you care about.
How does Insider use gamification?
Insider partnered with Facebook to leverage social media gamification. Facebook enables brands to host live videos incorporating gamified elements such as polls and questions. Insider introduced a game show called “Confetti”, centred around pop culture quizzes. Users who participated and responded correctly had higher chances of securing a cash prize.
#93. Lay’s Doritos Roulette Challenge
Lay’s Doritos Roulette Challenge is a marketing campaign where Lay’s introduced a limited-edition product.
What is Lay’s Doritos Roulette Challenge good for?
This initiative presents an exciting twist to your ordinary snacking experience. It enticed consumers with a daring yet enjoyable challenge where they could spin the roulette and get unexpected results.
How does Lay’s Doritos Roulette Challenge use gamification?
Lay’s utilised gamification through a spin-the-wheel concept to drive consumer engagement. Here’s how it works: each bag contains a mix of regular and extremely spicy chips. If they get one of these fiery chips, they’ll be given a dare. This successful campaign got over 5.5 billion impressions on TikTok in the first week.
#94. Wolt
Wolt – food delivery gamification.
What is Wolt gamification good for?
Wolt has made the delivery of food into a fun little mini-game. Users can tap on their timer to reveal a little minigame. They get a coupon if they click enough to beat the Wolt team’s score.
How does Wolt gamification work?
This simple minigame uses healthy competition and the promise of real-world rewards to drive engagement with the brand. When playing the game, users can build an affinity for the brand.
And the possibility of getting a coupon for further food deliveries means the users are more likely to make a repeat purchase
What is Subway gamification good for?
Retailers always look for ways to stay on top of customers’ minds and encourage repeat purchases. Subway achieved this with a fun game that saw Aus and NZ customers engage in droves.
How did Subway use gamification?
When customers bought a sub and a drink, they got a code for a battleship-style game called Sink a Sub.
This saw players trying to sink subway sandwiches on a virtual ocean playing field. Regardless of whether they won or not, they got a prize.
The grand prize was $10,000. This saw customers make purchases to play the game – the company’s ultimate goal.
#96. L’Occitane en Provence
L’Occitane en Provence – environmental gamification.
What is L’Occitane gamification good for?
This minigame helped customers understand the benefits of being eco-friendly. This builds on their own ‘natural-product’ messaging.
How does L’Occitane gamification work?
The game starts when you pick a seed. Then you plant and look after it by watering it and giving it sunshine. Click on your seed to nurture it. But resources are limited.
So, you must complete little tasks to earn more sun and water for your seed. Not only will you learn facts about your seed, but your little tree will grow over time. The more you play, the more seed types you can unlock.
#97. Gwynnie Bee
Gwynnie Bee is a clothing rental service.
What is Gwynnie Bee good for?
Gwynnie Bee addresses the desire for fresh and trendy fashion options without the commitment of a purchase. By subscribing, its customers can continuously refresh their wardrobe with the latest styles that cater to their fashion tastes.
How does Gwynnie Bee use gamification?
Gwynnie Bee employed one of today’s most popular gamification tactics: lottery tickets. It created a gamified email marketing campaign mimicking a scratch-off lottery ticket that reveals different benefits the users can receive. Scratch cards provide instant gratification through immediate rewards to customers for participating, which incentivizes further purchases.
#98. Victoria’s Secret PINK Nation App
Victoria’s Secret PINK Nation App – gamified community building.
What is Victoria’s Secret gamification good for?
With their more youthful sub-brand, PINK, they wanted an app to bring gamification into online shopping for a more sticky and fun experience.
Just for downloading the app, customers get an offer for PINK. Then, as users play, prize draws are unlocked along with stickers, a lookbook experience with social voting and the online store.
The larger number of touchpoints made the users interact more with the brand and boosted sales as purchases were always an option via the app. On balance, the PINK Nation App increased engagement and brand adoption.
#99. Under Armour
Under Armour is a popular athletic apparel brand.
What is Under Armour good for?
Top-notch athletic wear and a community that is passionate about fitness and performance is what Under Armour is all about. It covers various products to cater to different athletic needs, such as clothing, footwear, and sports equipment.
How does Under Armour use gamification?
Under Armour collaborated with the Golden State Warriors star player Steph Curry to create the “Steph IQ”. It is a basketball-themed trivia app that triggers whenever he scores a 3-point shot in the playoffs game. The participants then tackled quizzes consisting of eight multiple-choice questions, which increased in difficulty. Those who won could win prizes such as Under Armour merchandise, playoff tickets, and Curry’s signature shoes.
#100. Bilt
Bilt is a platform that turns rent payments into rewards.
What is Bilt good for?
Bilt is a platform where you can transform your regular rent payments into a source of rewards. Every payment made through Bilt earns points you can redeem for rewards like travel privileges and retail products.
How does Bilt use gamification?
Bilt gamified its rewards program by assigning points to rent payments. Doing so creates a game-like scenario where you’re incentivised to pay rent through the platform to earn and accumulate points. These points can be used to travel, pay your next month’s rent, or accelerate your path to homeownership.
What is Hyundai gamification good for?
In collaboration with the TV show The Walking Dead, Hyundai created a zombie-killing mod app for their cars called the Hyundai Chop Shop. This followed a deal with the show creators where the characters used a Hyundai Tucson vehicle in the show itself.
How did Hyundai use gamification?
In this collaboration, the chop shop allowed fans of the show to mix and match over 300 different zombie-killing mods on Hyundai vehicles.
To unlock more options, users needed to interact with the app each day. When they did, they were able to answer questions to unlock more items. This resulted in high app engagement.
#102. Lazada
Lazada – gamified shopping experience.
How did Lazada use gamification?
Lazada wanted to make shopping more fun. The e-commerce firm boosted its app into the experiential realm to become one of the perfect examples of e-commerce gamification. They used gamification elements from daily bonuses to prize draws.
How does Lazada gamification work?
Their shopping app included a range of gamification triggers like referral rewards, daily bonuses, coins & vouchers to collect, timers and prizes.
Because only a few customers can redeem a single coupon, it drove up the scarcity impact.
As a result, customers interacted more swiftly and regularly with the app to make sure they didn’t miss out. Plus, they need to share many of these offers socially to unlock them. So, this increased the brand’s footprint.
#103. Starbucks
Starbucks – gamified coffee loyalty.
How did Starbucks use gamification for?
Starbucks Rewards is a big deal, with 40-50% of the brand’s revenue tied to its rewards program. But it’s more than just punch cards now.
How does Starbuck’s gamification work?
While the programme started with a buy x get 1 free offer, there now are more offers available for regular customers of the chain. Visitors can earn stars for their purchases which they can redeem for rewards including free food or drink.
And these offers are personalised based on the info the app collects about the customers. These include time-sensitive offers or challenges with extra stars available on specific days to drive traffic.
In the long run, users enjoy collecting stars to increase their status and unlock automatic rewards within the app.
#104. KFC’s Shrimp Attack
KFC’s Shrimp Attack – menu-based gamification.
How did KFC use gamification?
This gamification was created to showcase the brand’s new shrimp-based menu. It was part of the marketing campaign and part of the customer engagement tool for KFC Japan.
How does KFC gamification work?
It was a mobile game experience which was similar to Fruit Ninja but with shrimp. It gave users vouchers when they played and that led to an actual shortage of products.
This chain needed to cut the campaign time in half due to demand causing supply chain issues. Overall, 22% of players redeemed their rewards in stores and sales increased by 106% year over year as a result.
As such, this incentive-based marketing campaign was highly successful.
Platform Onboarding
#105. Salesforce Gamification
Salesforce Gamification – making CRM and training gamified.
What is Salesforce good for?
Salesforce is one of the most popular CRM platforms in the world. They know the value of gamification for keeping people engaged.
To that end, they created Trailhead, their free online learning platform with competition & entertainment elements. But you can gamify the input of Salesforce data itself, too.
How does Salesforce gamification work?
Not only is their training gamified with learning, competition, and fun built-in to every module. But quizzes and real-world, hands-on challenges test your team’s knowledge of Salesforce.
Once they know how it works, apply point-scoring, competition and contests for all the core business KPIs you want to be logged into Salesforce. This could be things like calls, meetings and proposals.
Keeping a leaderboard and rewarding the top performers can ensure your CRM software is working hard to achieve your sales goals.
Employee engagement
What is Todoist good for?
This productivity app helps users track their projects. From work to chores, track and tick off your to-dos.
How does Todoist gamification work?
One of the few gamification examples in the productivity space, their gamification elements kick off with task rewards. Whenever you finish each task, you get karma points. However, when you miss a deadline, you lose some points.
This helps keep the project time-sensitive.
Then, as the users build their karma points, they can level up. The levels start at beginner and go up to enlightenment. And this status is shareable on social media. Markedly, it’s that social currency that motivates and encourages the users to keep going.
#107. Accenture
Accenture is a leading global professional services company that offers services in areas like strategy, consulting, technology, and operations.
What is Accenture good for?
Accenture streamlines the operations and enhances the strategic implementations of businesses worldwide. Their holistic approach ensures that every aspect of their client’s enterprise is optimised for success. Some projects they delve into include digital transformation initiatives and operational restructuring.
How does Accenture use gamification?
During the lockdowns caused by the pandemic, Accenture turned to the metaverse to implement a unique and immersive onboarding programme. Employees had their personalised avatars in that environment, allowing them to express themselves. Once accomplished, they were also engaged in tasks structured to offer incentives and prizes.
#108. Cisco
Cisco used gamification for training.
What is Cisco gamification good for?
Before gamification, they had a confusing training program of over 46 cumbersome courses. This made learners feel overwhelmed. So, they applied a learning path to help their staff become social media masters.
How does Cisco gamification work?
By applying a learning path, Cisco helped its staff become social media savvy. Through gamification, they split the training content into three levels of certification.
As the learner’s complete tasks, they get points and badges along the way. They can also compete in team challenges towards their cert. This simplified the process and engaged users across HR, sales, marketing and more.
#109. Microsoft
Microsoft used gamification in contact centres, staff productivity and remote teams.
- Microsoft call centre gamification
What is Microsoft’s call centre good for?
Microsoft wanted to engage call centre agents to do their very best on every call – not just the monitored ones. Through this gamification programme, they reward and recognise agents while changing behaviours and developing their sales skills.
How does Microsoft’s call centre gamification work?
Call centre gamification examples are common. Game mechanics are a great way to make the path to success clear for agents by breaking it into visible steps.
Then, they broke down the traditional model of only rewarding top performers and helped agents compete in weekly and daily goals for overall performance boosts.
Lastly, they made learning fun and helped agents retain product and sales info through quizzes, challenges and tasks where they earned points towards their overall rewards.
2. Microsoft remote worker engagement gamification
What is Microsoft remote worker engagement good for?
Microsoft created an Incentive in Teams PowerApps to track participation and reward all team members – incredibly remote workers – for adoption. Earn prizes and notoriety when you complete tasks.
How does Microsoft remote worker engagement gamification work?
All employees must be brought on the journey regarding training and change management. With his app, employees do the event or task and get a unique code for completion.
This code gives them points they can track on the leaderboard. When they are ready to redeem, they can turn the points in for real-world rewards. The management team can see who is participating to coach and encourage those not switched on.
Microsoft staff productivity with Dynamics 365
What is Microsoft staff productivity with Dynamics 365 good for?
Dynamics 365 gamification helps keep your teams engaged and working productively. Contests that award prizes and status drive motivation. So, this gamification enables you to leverage that innate pull with game elements around your core KPIs.
How does Microsoft staff productivity with Dynamics 365 work?
The core gamification examples surround healthy competition. We all strive to be better and reach the top of our field.
This gamification for Dynamics 365 lets you set goals for things like calls, revenue, visits and more. Then, your teams can compete to see who gets the top score for the week or month.
You can reward the top performers with recognition or prizes, and everyone can see the process with a public leaderboard.
#110. SAP Community Network
SAP Community Networtk is a gamified professional support community.
How does SAP Community Network gamification work?
A rare instance of community-based gamification examples, their game elements allow users to level up by answering questions, blogging, doing Q&A, writing wikis, and uploading whitepapers.
Across all of these collection points, users build their status, which is viewable on a leaderboard. Plus, an aggregate is seen on the homepage, too.
In some instances, these metrics are even built into performance reviews for employee KPIs. This is particularly useful for finding SAP employees, SCN mentors, and top contributors for project sourcing & talent procurement.
These intrinsic motivations of accomplishment and social status are so powerful that the points aren’t even used for physical goods anymore. They’re donated to charity.
#111. Siemens – Plantville
Siemens Plantville is a gamified brand engagement platform.
What is Plantville good for?
This environment provides a safe space for Siemens to drive awareness of their products and mix with the public. Through this game, manage a manufacturing plant by learning about Siemens products and how they relate to this environment.
How does Siemens – Plantville gamification work?
This is a highly-creative PR and sales tool. The many gamification mechanics include KPIs measurement, instant feedback, points, rewards and quizzes.
Users get instant feedback and points for making the right choices with their plants. Overall, there are 3 environments for users to play in.
These are a cafe with manufacturing challenges, a puzzle environment with knowledge tests and the main Plantville game with real-time management of one of three different manufacturing plants.
At each stage, players solve problems, perform key tasks and earn points & rewards in line with their performance.
#112. NTT Data
NTT Data is a multinational IT service and consulting company.
What is NTT Data Inc. good for?
NTT Data employs a consultative methodology that uses its deep industry expertise to offer practical and scalable IT solutions. Some of the services many organisations get from them include cloud, cybersecurity, data and intelligence, and application development and management.
How does NTT Data Inc. use gamification?
To test leadership qualities amongst their employees, NTT Data uses an internal game called the “Samurai”. The game engages the employees with a quiz and a series of questions to validate their leadership abilities. Then, they must go on a quest that provides them with personalised leadership training. For them to advance, they must overcome specific challenges and reach designated levels, pretty much like climbing Mt. Fuji.
#113. Ernst & Young
Ernst & Young is a global insurance, advisory tax, and transaction services leader.
What is Ernst & Young good for?
Ernst & Young offers a robust platform for businesses seeking professional advisory and financial services. They offer access to a global network of experts delivering innovative solutions tailored to your business needs.
How does Ernst & Young use gamification?
Ernst & Young leveraged gamification through their EY Connect Learning, a learning app to offer a more engaging experience for their potential hires. The app presents gamified learning materials and challenges, allowing users to earn points and badges as they progress.
#114. KPMG
KPMG is a global network of accounting firms that offer audit, tax, and advisory services
What is KPMG good for?
KPMG offers companies audit, tax, and advisory services that solve their industry’s nuanced challenges. Its tailored solutions can provide a clearer understanding of their client’s financial standing. Moreover, they improve their compliance and uncover opportunities for growth and operational improvements.
How does KPMG use gamification?
KPMG introduced a gamified app called KPMG Globerunner to help its employees grasp the broad spectrum of their services. The app immerses its employees in a global travel-themed challenge, encouraging them to race worldwide. As players advance and accumulate points, they unlock new destinations new missions, earn accolades, and ascend on a global leaderboard. The app caters to solo players and groups with a tournament mode where teams worldwide can compete against each other.
#115. SCM Globe
SCM Globe is a gamified supply chain analytics.
What is SCM Globe good for?
With a fun game interface, this supply chain simulation tool helps users understand supply and demand. Each map-based simulation is based on real-world situations.
How does SCM Globe gamification work?
Learn how to meet demand with supply. This game uses instant feedback, hints, dashboards and performance tracking to help players know how well they’re meeting these challenges. Each real-time situation is engaging and thought-provoking.
Teams can train their staff in supply chain management by having them try, study, improve and try again to solve these map-based challenges. As they improve, they progress up the performance track.
What is Morf Media good for?
Morf Media helps companies remain compliant with FDA, FTC and other legal requirements by making them more accessible for employees to understand. These smartphone-based training courses are more accessible and simpler than previous methods.
How does MorfMedia gamification work?
In this example, gamification allows companies to make interactive courses with video, audio and other rich media that’s engaging for learners all from their phones. Gamification examples in the compliance space are rare.
But their use of game elements includes challenges for accuracy and speed that are compared individually and as a team. Managers can see these analytics and reward based on stats. When finished, every learner gets a certification they can put in their HR file.
#117. Deloitte
Deloitte gamified leadership training.
What is Deloitte gamification is good for?
Deloitte had invested in leadership training courses for senior management, but the uptake was low. So, they turned to gamification to make these courses more appealing for their senior team to improve the overall leadership capabilities of the business.
How does Deloitte gamification work?
The core gamification mechanics were the status symbols of badges and leaderboards. Earning them by completing a course led to praise, and completing more courses pushed them to the leaderboards.
We all love to get recognised, and as a result of the badge gamification, training time was cut in half, and the number of regular users of the programme increased by 47%.
#118. Bluewolf Inc.
Bluewolf Inc. used gamification in social media.
What is Bluewolf Inc.’s gamification good for?
Bluewolf wanted help from their employees to build a bigger brand. So, they created gamification around social media and brand amplification. The result was increased motivation around boosting the Bluewolf brand presence.
How does Bluewolf Inc. gamification work?
Their #GoingSocial program and gamification examples included a rewards store and point accumulation. Employees got points for creating and updating profiles, resharing Bluewolf content and using the Chatter board internally.
As you do more you get a higher ranking. This is reset every quarter to make it fair for new starters. When you reach contribution milestones you get badges too.
By all means, this has increased participation and raised the profile of Bluewolf among its sales prospects.
What is Treehouse gamification good for?
Treehouse used gamification to increase the stickiness of its user base and to help people learn new business skills in a fun and engaging way.
How does Treehouse gamification work?
This platform gives points and badges to reward learners for their progress, but the goal is to make them more attractive to employers. Ideally, potential employers will offer those with many points and badges a higher salary.
Moreover, it’s not overwhelming for students. They get to choose from learning tracks that are manageable and bite-sized. This helps them stay motivated to finish each course. And they can see their progress in their profile.
#120. Freshdesk
Freshdesk is a cloud-based customer support software.
What is Freshdesk good for?
Freshdesk can significantly streamline many of your customer support processes. It has an intuitive interface and comprehensive features empower teams to respond to customer inquiries swiftly and effectively.
How does Freshdesk use gamification?
Freshdesk incentivises agents by awarding them points whenever they complete tasks, such as resolving tickets or addressing customer inquiries. They can also engage in competitions via leaderboards, showing tier rankings based on their accumulated points. Moreover, they can receive rewards if they hit specific milestones or achievements, such as garnering positive customer feedback.
#121. Zillow Academy
Zillow Academy is a real-estate education platform.
What is Zillow Academy good for?
Zillow Academy offers expert-curated training programmes to elevate the careers of real estate agents. The resources in this platform can fill knowledge gaps and keep them updated on the evolving real estate market trends. Moreover, this platform connects agents to network, exchange ideas, and connect with other agents.
How does Zillow Academy use gamification?
Zillow Academy rewards badges to users who complete a course. Some ways to earn badges include finishing the Zillow fundamentals and taking a themed course, to name a few. Moreover, these badges also earn points, and users can track the top performers on a leaderboard.
#122. Amazon
Amazon is a multinational technology and e-commerce.
How does Amazon gamification work?
Amazon turned to gamification to meet production KPIs in its warehouse while making hitting these targets fun. This system rewards workers when they complete everyday tasks and improve their performance.
Using small screens near workstations, Amazon shows games like racing and castle building. As workers complete their tasks, they can play the game solo or as a team.
Plus, they get points, badges and other rewards when they participate. The goal is to make more repetitive warehouse tasks fun and increase the pace at which employees want to work.
What is Scavify good for?
This app is for team building and engagement using scavenger hunts. It has pre-made or custom hunts available for new hire days, events or occasions to increase team bonding.
How does Scavify gamification work?
One of the abundant gamification examples in the team building space is that they use game mechanics to help people complete challenges, provide automatic verification and track team progress towards the rewards they can earn within the app.
Managers can see the players’ performance against the key objectives and the employee’s overall engagement level. Quickly create and assign programs to players or review stats from the dashboard to see how the event is going in real-time.
#124. L’Oréal Travel Retail
L’Oreal Travel Retail – gamified beauty advisor engagement.
What is L’Oreal gamification good for?
They needed to bring together their Beauty Advisors across 18 countries and 6+ languages. Overall, the goal was to train & communicate more effectively so they could serve their cosmetic customers better.
How does L’Oreal gamification work?
Their gamification examples were leveraged across a branded platform with a social, news and e-learning element. All of these had gamified elements. The Beauty Advisors could log in and do little tasks to get XP and badges.
If they logged in regularly, they got streaks. Plus, they could keep track of their progress with scorecards or compete in battles (quizzes). As a result, training and ROI targets were beaten in just 10 months.
#125. Freshdesk
Fresdesk – gamified customer support software.
What is Freshdesk gamification good for?
To increase the productivity of support agents, Freshdesk launched an arcade function to make agent tasks more fun.
How does Freshdesk gamification work?
With the new platform, they became one of our top gamification examples. Game mechanics like points, badges and awards helped management recognise the top agents.
They also highlighted those who were falling behind for further coaching. Agents completed quests related to core customer support KPIs. The fun nature of the challenges changed attitudes towards their work and resulted in more engagement.
Their clients loved it too with 2,500 positive reviews and counting with a 1000% increase in revenue.
#126. Hendrick Automotive Group
Hendrick Automotive Group – gamified blended automotive learning.
What is Hendrick Automotive Group gamification good for?
With 10k employees across the USA, blended learning delivery was a challenge. So, the company created HALO in 2015 to deliver training with fun gamification mechanics.
How does Hendrick Automotive Group gamification work?
This new learning system is now an excellent standard for gamification examples. Their game elements include badges, leaderboards, social linking, levels and more.
For each challenge their team members completed, they got a badge and perhaps even a level. If they shared articles, more badges were awarded. Themed competitions helped trigger healthy engagement.
Altogether, this system was 8x more popular than their old e-learning programme.
#127. HP Uni App
HP Uni App – gamified tech sales.
What is HP gamification good for?
As one of the world’s tech leaders, HP needed top salespeople. So, they turned to gamification to boost learner engagement. They created an app that combined learning courses with healthy competition to boost their agents’ skills.
How does HP gamification work?
First, they created the ‘HP Security Cup’ within the app. It’s a league-based learning campaign. This pitted sales teams against each other with 3 rounds and 2 divisions.
As sales agents completed quizzes and modules, they levelled up on the leaderboard. As a result, they saw 84 logins per user and 6.1 units finished per person which exceeded expectations.
#128. EE
EE – gamified digital team skill-building.
What is EE gamification good for?
EE wanted to help boost their telecommunications staff’s skills around compliance and digital topics. With over 25k staff, they needed an easy-to-access solution.
How does EE gamification work?
A great gamification example is “The Digital Academy,” which opened up with a social learning portal. It featured courses EE users could complete and quizzes to test that knowledge.
When they made achievements, badges, levels, and leaderboards rewarded them. Assessments after adoption averaged 99%, and 92% of staff felt that the programme was great at boosting their digital skills.
In a word, it proved how effective gamification is at communicating training material.
#129. T-Mobile
T-Mobile – gamified telecoms support.
What is T-Mobile gamification good for?
To manage their vast network of customers, huge telecoms company T-Mobile needed the best customer service around. So, they made the T-Community a portal to help these agents collaborate and learn.
How does T-Mobile gamification work?
A simple prospect, the T-Community uses gamification examples to increase engagement. Users get badges and points when they complete tasks.
They could earn them for reviewing training documents, liking other content or answering agent questions.
At any time, the leaderboard is available so they can see how they stack up. With a 1000% increase in participation, more than 15k team members earned 187k badges in just 6 weeks.
#130. Topps Tiles
Topps Tiles – gamified LMS.
What is Topps Tiles gamification good for?
With their incumbent LMS quickly becoming outdated, Topps Tiles needed a new and engaging system to deliver training to their thousands of team members across the country.
How does Topps Tiles gamification work?
A great gamification example, this new LMS used badges, leaderboards and user levels to encourage uptake. The social features and an admin user called
The Guru helped the learners to get more from the system. Management could see the utilisation across the application through logins and content consumption.
In six months, users had (on average) finished 4.5 pieces of optional training content of their own accord.