Everyone is competing for your partners attention. Increased competition means it’s harder to establish long-term channel partnerships, built on a preference for your product. Evolve your channel strategy using gamification to focus on rewarding positive behaviours.
Encourage sales performance with a structured training program that keeps your channel partners efficient. Add value to your product offering.
Track your partners activities and how they respond to engagement campaigns. Use this information to improve their interactions and drive your key performance indicators.