Gamification can jazz up all sorts of digital products like apps, websites, CRMs, online communities, e-learning courses, marketing campaigns, and even customer service portals. In this chapter, we’ll explore the diverse applications of gamification across various industries and discover top tips for implementing it in your digital product.
You are in Chapter 8 of the Beginner’s Gamification Guide.
Businesses across various industries harness the power of gamification to captivate their audiences, stimulate engagement, and catalyse desired actions.
In sectors such as retail and hospitality, gamified loyalty programs are often a winning strategy.
Meanwhile, corporations with training modules infuse gamification elements like badges and leaderboards, elevating the effectiveness of learning experiences.
Health and fitness apps like Fitbit leveraged gamification to set challenges and award badges, encouraging users to embrace healthier habits.
By seamlessly blending the gameplay mechanics with core business objectives, these companies were able to elevate the overall user experience. And it all revolves around successfully driving the behaviours they sought to inspire. In this Chapter, you will learn how you can do the same.
Continuous learning offers numerous benefits, but not everyone is enthusiastic to take it seriously. Employees would rather follow their routines than step outside their comfort zones while eLearning students only do the bare minimum.
Here’s how you can turn that around and ignite their enthusiasm with gamification:
Learners can create avatars representing their progress in the app. The avatars have several customisation options, like their picture frame, background, and other design elements.
Completing lessons and modules offers a chance to get unique and eye-catching avatar designs.
Achieving 100% completion on modules awards learners unique badges that would visually recognise their accomplishments. These badges are on display on the user’s profile page.
Besides badges, learners can also earn redeemable points for virtual rewards. These rewards may range from customisation options to access to exclusive lessons.
Progress bars to employees the ability to track their progress in real time. They let learners know how far they’ve come in their learning journey and motivate them to reach 100% completion.
Learners can earn digital certificates or accreditations upon program or course completion. These certifications prove their knowledge and skills and can be put on the learners’ profiles.
The app can include a learner’s leaderboard that tracks and displays the achievements and progress of learners. A competitive element such as this can motivate learners to outperform their peers and strive for the top positions.
Getting started is always the most difficult part of learning. Daily challenges offering promising rewards are an excellent way to encourage learners to start their learning journey for the day.
Users with significant achievements, like reading most modules, can have their names shown in leaderboards. The names in said leaderboard are updated weekly or monthly to keep the user base competitive.
Motivating employees to enhance their productivity and performance is an objective most businesses have. Here’s how you incorporate gamification to accomplish that objective:
Performance dashboards allow employees to track their progress in real-time.
That means they can see how close they are to achieving their targets. The closer they are, the more eager they will be to take the final step. It eliminates anxiety and drives motivation.
Employees can earn points for completing performance-related tasks, such as hitting sales targets or receiving positive customer support reviews. They can then redeem these points for rewards.These rewards may include extra time off or a free meal.
Time-limited challenges are an excellent way to drastically boost motivation, even for a short time. Employees can earn enormous amounts of redeemable points upon completing challenges.
Employees can enjoy special rewards, like paid vacation or bonuses, upon reaching certain milestones. These milestones can be anything, from years of service to significant achievements.
A leaderboard showcasing employee performance rankings can foster a sense of recognition in the workplace. It offers transparency and drives others to improve their performance.
The leaderboard can also be updated weekly or monthly to encourage friendly competition.
Enhance peer-to-peer recognition in employee performance by introducing gamified leaderboards, rewards, and challenges, fostering engagement and a culture of appreciation.
Teams can compete to achieve collective performance goals, with rewards for the winning team. These team challenges should encourage collaboration and establish trust among employees.
In consumer-driven industries, nurturing customer loyalty is paramount. Loyal customers not only provide a steady stream of revenue but also act as brand advocates.
The following gamification elements can be a powerful means of sustaining customer loyalty:
Customers earn points for every action or engagement they take with your brand. They can redeem these points for tangible rewards, such as free products, discounts, or exclusive offers.
Loyalty leaderboards showcase top customers or customers’ progress in the loyalty program.
Noteworthy achievements like spending the most money or making a set number of purchases get them on the leaderboard. This element motivates competition and encourages repeat business.
Tiered loyalty programs consist of different levels based on customer spending or engagement.
Customers can progress through the tiers by accomplishing various tasks, such as purchases and referrals. Upon reaching higher tiers, they can unlock even greater benefits and rewards.
The business app may consist of VIP areas that are only accessible to a select few. Only those who reach certain loyalty milestones, like purchasing a set number of products, can access these areas.
Referral programs reward customers for referring friends or family to a business. Customers can earn incentives for each successful referral, and referred individuals also receive special offers.
Personalised birthday or anniversary rewards can help show a brand’s appreciation to customers.
Digital badges or achievements can showcase loyalty milestones and motivate customers to earn more. Specific actions, like making their first purchase or referring friends, can grant badges.
Providing feedback is often not incentivised. Gamified rewards, like entries into prize drawings or points, can help boost participation in these surveys, ultimately enriching the business.
Customer loyalty programs often incorporate a variety of mini games to engage users. Some commonly used mini games in customer loyalty programs include:
App onboarding ensures that users, employees and consumers alike are well-equipped to navigate your product and utilise it effectively. You must not only make the process more engaging but also help the players retain the information.
Here are several ways businesses can implement game elements to enhance app onboarding:
Users will encounter progress or completion trackers that will indicate how far they are in the onboarding process. This visual representation can motivate them to reach 100% completion.
At the end of app onboarding, the app will present a quiz.
This ensures that the user can understand how the app works. Only after achieving a passing score can the user complete the onboarding process. Otherwise, they have to start over.
The user can also receive points relative to their score on these quizzes.
As users complete each step of the onboarding process, they receive rewards like points.
They can also get badges for 100% completion and a corresponding amount of points relative to their speed of completion.
App onboarding consists of interactive elements like scenarios, storytelling, and game elements to make the process more engaging. For instance, a virtual character can accompany the users throughout the onboarding process, explaining app features.
Users can spend their accumulated points on an in-app store to purchase customisation options, such as unique avatars or backgrounds.
There’s a chance the user will stop using the business app as soon as the onboarding ends.
To sustain engagement, users who can check into the app every day will receive points. The amount of points they receive may increase depending on the daily streaks of the users.
Users can share their onboarding progress or achievements on social media platforms. This motivates the users to complete onboarding and promotes the app to social networks.
Players can provide valuable feedback at the end of app onboarding. By engaging in this activity, they can receive additional points as a reward.
A sense of community is a valuable tool to drive engagement and strengthen connections. But an active community does not come easy. It requires participation from your employees or user base.
Below are some ways to encourage participation through gamification:
Community members can earn in-app currency through community involvement and active participation. They can spend this currency on prizes like unique privileges or virtual items.
Members can customise their profiles, avatars, or signatures to make their community presence more unique. This way, other community members can remember them more clearly and easily.
Additional customisation options are available through events or the in-app store.
Top contributor leaderboards highlight the most active or influential community members.
Recognising top contributors can motivate others to increase their engagement as they aspire to earn a spot on the leaderboard.
Community challenges or contests can encourage members to complete specific tasks or contribute content. Members who participate or win in these challenges will receive rewards.
These challenges are one way to prevent monotony in the community.
As members increase their involvement, they can advance through different community levels or tiers, unlocking greater privileges and recognition. A clear indication of a member’s level, such as a profile badge, should foster a sense of recognition.
Community members have full access to an interactive calendar that showcases upcoming events, like challenges or promos. They can get unique rewards upon completing activities on certain days.
A mentorship or buddy program allows experienced members to guide and support newer members. Both mentors and mentees receive rewards for their contributions to the community.
This system promotes camaraderie and streamlines the onboarding of new members.
Members can share their contributions or achievements within the community on social media. This promotes the community to other platforms and drives members to showcase their involvement.
The community may include exclusive content, features, or areas that only members with a high enough community level can access. This creates a sense of exclusivity among the user base.
Finance apps, financial institutions, and fintech companies can help users secure their financial futures. Here’s how businesses employ gamification in the different facets of the finance sector:
Incorporating gamification into the education sector offers a way to transform learning into a motivating, immersive, and engaging experience. By combining educational content with game elements, organisations can enhance different facets of their business, such as the following:
Gamification in insurance and risk management can enhance claims processes, simplify intricate policies, and reward safe behaviour. Here’s how the insurance industry can employ gamification:
Companies and consumers can suffer greatly from a single mistake while operating in the legal compliance sector. Gamification can be a powerful tool to minimise those mistakes in many ways. It can help educate employees and clients, foster policy adherence, and enhance reporting.
Companies in the legal compliance sector can improve this plethora of facets in the following ways:
Human resources management revolves around managing talent and employee engagement, making it the perfect target for gamification. Companies in this sector can benefit from gamification in several ways, from talent acquisition to performance management. Below are several ways the human resources management sector can incorporate gamification elements in business apps:
The healthcare sector deals with various facets such as medical training, administration, patient care, and more. Gamification can play a pivotal role in these facets, given the right elements.
Let’s explore these elements and how this sector can incorporate gamification:
By integrating game elements into retail strategies, businesses can create more immersive shopping experiences that appeal to customers. Let’s explore some of the ways to do this:
Professional service firms are known for their commitment to delivering top-quality client service, solutions, and expertise. Gamification offers unique opportunities to enhance the overall quality of these services in the following ways:
Travel and hospitality businesses thrive on delivering top-notch customer services and exceptional experiences to tourists and guests. But it suffers from having an incredibly competitive market.
Gamification offers ways to create memorable travel experiences, allowing firms to stand out from the competition. Let’s explore the gamification elements that can make this possible:
Every company in the telecommunications services sector aims to reduce the churn rate as much as possible. Customer engagement is at the forefront of this mission to minimise customer churn.
Gamification offers innovative approaches to elevate engagement, both for employees and for customers. Let’s examine how telecommunication companies gamify their business apps:
Efficiency is the game’s name in the manufacturing and production sector. With the integration of gamification elements, companies operating in this sector can unlock a new realm of performance and efficiency. Find out how to achieve this in the following sections:
The media and entertainment revolve around captivating audiences, or in other words, driving engagement. By incorporating game elements, companies can unlock new avenues of interactivity and creativity. Below are examples of gamified elements that can yield your desired results:
User profiles: Users can create profiles that specify their interests, genres, favourite artists, or content types. Recommendations are based on this information.
Gamification in sports can be applied in several innovative ways to enhance engagement, training, and fan interaction:
Sports apps often use gamification to motivate users. These apps can track progress, set goals, and reward achievements, like completing a certain number of steps or workouts. Leaderboards encourage competition among friends or within a community.
Especially popular in running and cycling, virtual races allow participants to compete against others globally. Using GPS and tracking technology, these competitions can simulate real race environments and offer rewards or recognition for achievements.
Teams and athletes can use gamification in their training regimes. Implementing point systems, levels, and badges for achieving certain training milestones can motivate athletes to push harder and track their progress more effectively.
Sports teams and leagues use gamification to engage fans. This could be through fantasy sports leagues, interactive games predicting match outcomes, or rewards programs where fans earn points for attending games, buying merchandise, or engaging with the team online.
Especially in youth sports, incorporating game-like scenarios can make skill development more engaging. For instance, turning a basketball drill into a scoring game, or using virtual reality simulations to enhance decision-making skills in soccer.
Wearable technology allows athletes to compete on health metrics like heart rate, calories burned, or distance covered, adding a gamified layer to personal fitness.
Engaging with fans through social media challenges where they replicate famous sports moves, participate in virtual events, or share their sports achievements can also be a form of gamification.
Real estate and property management agencies require both attraction and retention to become successful. Gamification can help in those regards with the integration of the following elements:
With gamification elements, B2B companies can transform negotiations, partnerships, and interactions into rewarding and dynamic experiences.
Let’s identify the gamification elements that can elevate this industry:
Begin with straightforward gamification elements and gradually introduce more complex features.
This allows users to become familiar with the concept and makes the transition smoother.
Starting simple can involve implementing simple challenges or basic rewards. You then add more engaging features progressively as users become accustomed to the gamified environment.
Before implementing gamification in business applications, ensure that your users understand the concept and its benefits. Provide training or resources to familiarise them with how gamification will work and the potential advantages it offers for engagement.
People may have limited attention spans. So, it’s essential to design gamification in a way that provides short, quick bursts of engagement. This can involve offering quick rewards, creating micro-challenges, or allowing users to engage at their convenience in bite-sized sessions.
Recognize that individuals have varying preferences and motivations. Offer personalization options that allow users to tailor their gamified experience to their liking. This can include customising avatars, choosing different types of challenges or rewards, and setting individual goals.
While collaboration can be a powerful aspect of gamification, it should not be mandatory. Some users may prefer to work independently or might not have opportunities to collaborate effectively.
For instance, don’t make group work a prerequisite to participate in advanced training programs. Allow users to choose whether they want to engage in collaborative elements of the gamification.
Tailor your gamification approach to the specific preferences and motivations of your target audience. Recognize what drives them and align the gamified elements with their interests.
Different demographics within your organisation may require distinct gamification strategies.
Ensure that the tasks and challenges in the gamification system are neither too easy nor too difficult. Tasks should be challenging enough to engage users but not so difficult that they become frustrating. Striking the right balance is key to maintaining user motivation.
Users should perceive the gamification system as fair and transparent.
They need to understand how rewards are earned and the criteria for success. Avoid favouritism and ensure there are no hidden rules that could lead to distrust or disengagement among users.
While recognition and virtual rewards can be motivating, tangible rewards are even more so.
Consider offering real incentives such as gift cards, bonuses, or career advancement opportunities. Tangible rewards can serve as a strong motivator for users to actively participate in gamified tasks.