March 21, 2024

Using Gamification in Business to Increase Performance

.tatsu-ByMm3iLFRT.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-ByMm3iLFRT.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;} There was a time when gamification in business used to be a buzzword. But times have changed, and this strategic approach is becoming a potent tool for businesses. Companies nowadays are fighting tooth and nail to keep their employees sharp and their customers happy.   The brightest managers are turning to modern tools like gamification to engage employees and customers and carve out market share. Once you do
October 3, 2023

Product Analytics: Understanding User Behaviour and Improving Products

.tatsu-SJM5fjgs16.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;} Product analytics is a tool to analyse customer data to evaluate a product’s performance. This tool analyses how users interact with your product and visualises it using different graphs. User interactions here range from pre-to-post-purchase.  Additionally, experts use this tool to make informed decisions about product development. Utilising the product analytics tool is essential because, as a product manager, guesswork is fatal for a business. In software development, failing to evaluate
November 21, 2023

A Product Manager’s Roadmap To A Successful Scrum Meeting

.tatsu-HkzDTH29kT.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;} Scrum is known for streamlining product development by breaking up large processes into smaller ones. It isn’t the most complicated framework you may encounter but it involves several unfamiliar terminologies. One such term is “scrum meeting.” A scrum meeting is a term you’ll find to be commonly used when using the Scrum framework. And while it may seem simple enough, it is more extensive than you’d think. This article will discuss
September 26, 2023

Lean Product Development? The Key to Digital Product Management Success

.tatsu-H1Gfua6U1a.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;} Lean product development is a way of developing products and services that maximise customer value while minimising waste. However, many struggle with lean product development flow, processes, and applications, hindering organisational growth and customer satisfaction. Are you facing challenges implementing LPD principles within your project or organisation? This article will not only provide a clear understanding of LPD but also offer actionable solutions to overcome its challenges. Embrace LPD to enhance
September 25, 2023

Product Requirements Document: What You Need To Know

.tatsu-H1M6csaSJT.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;} A product requirements document is typically prepared by the product manager before any work is done towards product development. It is to product development as blueprints are to construction. But while it presents many advantages to developers, one disadvantage is its complexity—writing it effectively requires experience. So, how are you supposed to write one for the first time? To start with, you need to gain a better understanding of this document,
September 19, 2023

Quality Function Deployment: Phases, Tool, And Techniques

.tatsu-BkfMRZQeya.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;} Quality function deployment, or QFD, is a method used to track customers’ needs and preferences for a product. This customer-driven engineering is used for product changes or updates, ensuring increased customer satisfaction. This tool uses several matrices to create a customer-centred approach to deploying new or updated products. Moreover, this ensures that your customers stay using your product and that non-customers are encouraged to try it. Understand the quality function deployment