March 21, 2024

Using Gamification in Business to Increase Performance

.tatsu-ByMm3iLFRT.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}.tatsu-ByMm3iLFRT.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;} There was a time when gamification in business used to be a buzzword. But times have changed, and this strategic approach is becoming a potent tool for businesses. Companies nowadays are fighting tooth and nail to keep their employees sharp and their customers happy.   The brightest managers are turning to modern tools like gamification to engage employees and customers and carve out market share. Once you do
September 11, 2023

Product Process Matrix: How It Works And How To Create One

.tatsu-H1zWbO1yAn.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;} The product process matrix is a valuable tool that can shape your product lifecycle, strategy and decision-making. It helps you understand the relationship between product variety, production volume, and suitable production processes. Product process matrix was originally developed for physical products and manufacturing processes but is now applied to digital products and processes. It’s a dynamic framework for digital product managers because of the unique products they can create. Following the
September 6, 2023

Product Management Framework: 24 Best Options To Use In 2023

.tatsu-SyzjY_Fma3.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;} A product management framework is a pivotal asset within a product manager’s toolkit. They’re responsible for building successful and profitable products addressing customer pain points. Because of this, they’ll need to be methodical with how they approach their workflows. Thankfully, several product management frameworks are available today to assist product managers in this effort. We understand that employing the right product management framework is critical to consistently creating products that sell
September 5, 2023

What Is Competitive Landscape Analysis And How To Do It Right

.tatsu-rJMOWOw5h2.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;} An understanding of the competitive landscape has always been a key element of product management. It can lead to a plethora of advantages, after all, such as market validation, feature prioritisation, and better theory crafting. Despite this, some product managers tend to take it lightly, at least when compared to other responsibilities like backlog management. Chances are you believe knowing who your competitors are is enough. But people tend to forget
August 21, 2023

6 Benefits Of Gamification To Your Product

.tatsu-SJG03onDnh.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;} With interesting gaming elements, product managers and developers have uncovered a wide array of benefits of gamification. These advantages range from improved learning outcomes and data-driven insights to heightened user and employee engagement and motivation. Gamified elements have also been sought for their potential to revolutionise the perception and utilisation of products. Not to mention it also creates stronger connections with users in this ever-evolving landscape of consumer preferences. But as
September 4, 2023

How To Take Feature Adoption To New Heights

.tatsu-SyGoA83v3n.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;} Feature adoption occurs when a user is introduced to a product’s specific features and starts using it frequently. Features are what define a product. It’s also what makes your product stand out among competitors. This is why feature adoption is an important part of marketing a product.  The main goal of feature adoption is to showcase a product’s value and to keep users informed of newly released features. High feature adoption